grown on Maui ™
The gift of good food. Fresh, locally grown produce is more flavorful than produce that has traveled from afar and was picked before its prime. It’s so tasty that our chefs have created an entire cuisine around the local farm. Stop and taste the true flavors of fresh food. Share meals of fresh foods together. Try a new recipe for a local heirloom crop. Take time to appreciate the food and those that produce it. Develop a passion for flavor while supporting local farmers. Buy grown on Maui ™.
Why is it important to support grown on Maui?
Buying grown on Maui ensures that farming remains a viable lifestyle, and that the lands our keiki inherit can remain green. Buying local preserves our agricultural heritage and our connection to our ancestral roots. As Maui’s second-largest industry, agriculture enables tourism, Maui’s leading industry.
Besides providing beauty for visitors, ag is at the core of agritourism, education and entertainment, and Maui as a culinary destination. In short, buying local is vital to our culture, our community, our economy, our health.
And we are lucky. Home to over 800 farms, Maui already grows a stunning variety of nutritious, flavorful foods, including heirloom varieties. With its multiple climates, it can grow foods year-round, and just about any crop. We believe that this is an agricultural privilege, and a responsibility.
Are you a consumer?
Look for our grown on Maui seal when you shop for fresh foods and flowers. The grown on Maui symbol assures you that what you purchase was grown locally on Maui.
The Grown on Maui campaign is a joint effort between Maui County Office of Economic Development and Maui County Farm Bureau. It seeks to expand the market share of local farmers.
Join grown on Maui ™
Register your business and obtain usage rights to the trademarked grown on Maui logo. In addition, you will be able to request information on how you can order grown on Maui stickers to place on your product or to use on signage to market your product. Look out for information on our grown on Maui Big Box, grown on Maui dining promotion and a grown on Maui retail promotion via our monthly member newsletter.
"It's not because I am so idealistic, but simply because it's good business. The reality is that everything we grow here can be grown elsewhere probably more cheaply, but everything we grow here is of better quality." - Peter Merriman, Hula Grill, Friend of Ag winner, 2007.
Are you a farmer?
Are you a Friend of Ag?
A partnership between Maui County Farm Bureau, Maui Nō Ka ʻOi magazine and the County of Maui, the annual Friend of Agriculture award program is designed to bring into the limelight those businesses that show exemplary support for products that are locally grown.
Maui County Farm Bureau Friend of Agriculture recipients are announced annually at the annual ‘Aipono Awards Gala hosted by Maui No Ka ‘Oi magazine.
Past recipients include:
| 2007 | Peter Merriman, Hula Grill Ka‘anapali |
| 2008 | James McDonald, Pacific’O, I’o, Feast at Lele, ‘Aina Gourmet and O‘o Farm |
| 2009 | Peter Merriman, Merriman’s Kapalua |
| 2010 | Jenna Haguaard, Flatbread Co. |
| 2011 | Justin Pardo, Market Fresh Bistro |
| 2012 | Tylun Pang, Ko at The Fairmont Kea Lani, Maui |
| 2013 | Scott McGrill and Chris Schobel, TS Restaurants (Hula Grill, Leilani’s & Dukes Beach House) |
| 2014 | Eric Faivre, Grand Wailea |
| 2015 | Francois Milliet, The Westin Kaʻanapali Ocean Resort Villas |
| 2016 | Perry Bateman, Mama’s Fish House |
| 2017 | Cody Christopher, Travis Morrin and Jaron Blosser, Three’s Bar & Grill, Three’s Food Truck and Fork & Salad |
| 2018 | Jennifer Nguyen, A Saigon Cafe |
| 2019 | Joey Macadangdang, Joey’s Kitchen |
| 2020 | Greg Gifford, Duke’s BeachHouse Maui |
Eating local is the right thing to do. Why?
Buying Grown on Maui:
Improves our level of food security.
- Keeps money flowing through our community and strengthens its economy.
- Decreases the “food miles” involved in transporting foods.
- Reduces the likelihood of introducing harmful invasive pests.
- Allows us to know where our food comes from and who cared for it.
- Allows our farmers to remain in business.
- Preserves managed green open space and other farms-and-grasslands ecosystem values.
- Delivers local produce that’s flavorful, healthful, and fresh, picked at its peak.
- Builds relationships and community.
- Traces products back to their source, which increases food safety.
- Nurtures an exciting cuisine that relies on local and fresh.
- Nurtures tourism with beauty, a sense of place, fresh food.
- Holds a resource of knowledge and education for our children.
- Supports Maui.
